Luzione Launches as a New Luxury House Where Craft, Heritage, and the Art of the Home Come Together

Italy, United States of America, Türkiye — February 2, 2026

Today, we're launching Luzione, a luxury house built to bring the best in furniture that Italy & the world have to offer. Luzione exists to unite the world's most exceptional makers under one roof, while preserving the heritage, integrity, and identity of each.

We started Luzione because we saw something broken: incredible artisans, often families, perfecting their craft for generations, without direct access to consumers.

We're building a house where exceptional design, real customization, and material honesty coexist.

We've partnered with independent manufacturers across Europe, including multi-generation workshops in Lombardy, making furniture the right way for decades. These aren't factories. These are places where knowledge passes down, where technique matters, and where you can't rush quality.

Today, we cover the whole home: furniture, lighting, rugs, textiles, tableware, and objects. Everything's made to order with one of the most extensive customization programs available, especially for upholstery.

The name Luzione comes from lusso (luxury) and coalizione (coalition). We bring exceptional brands and family ateliers together without homogenizing them. Luzione makes it possible for our partners to grow without compromise.

"True luxury isn't about scaling at any cost," said İrem Özdoğan Spiegelman, Co-Founder and Chief Brand Architect. "It's about the discipline to grow without losing material honesty and identity."

Connor Spiegelman, Co-Founder and CEO, added: "Luzione is here to enable a priceless, holistic experience for customers. We plan to carefully curate & sell entire living systems to help the customer stop coordinating and start enjoying their home."

Today, we're operating in the U.S., with over a dozen brand partners in Italy and Türkiye.

Learn more: www.luzione.com